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Jackson Hts, New York, August 22, 2013 - New York City has 13,237 yellow taxicabs. Each has a unique medallion using the numbering sequence 1A01, 1A02…1A99, 2A01… 2A99, etc. In Taxi! Taxi! we compare the impact of developing “TAXI” as second level vs. third level domain name and explore that decision’s impact on the public, the industry, and the goal of an intuitive city.

The TAXI domain name-set provides a good example of the impact of using 3rd Level domain names rather than the typical 2nd level names.

   Medallion #        2nd Level                     3rd Level         

  1A01  1A01.nyc  1A01.taxi.nyc
  1A02  1A02.nyc  1A02.taxi.nyc
  1A03  1A03.nyc  1A03.taxi.nyc
  1A99  1A99.nyc  1A99.taxi.nyc
  1B01  1B01.nyc  1B01.taxi.nyc

 

We’ve presented elsewhere on the advantages to a broadly based 3rd level system like that used with the United Kingdom’s .uk TLD. Two of them are discussed in Taxi! Taxi! First, the goal of an intuitive city is fostered by using “TAXI” as part of every the taxi domain name: 1A01.taxi.nyc announces that this is the name of a TAXI, while the cryptic 1A01.nyc doesn’t. Also discussed is the economic development advantage of creating local jobs and keeping domain name registration revenue in the city.

See the more detailed presentation on our Taxi! Taxi! wiki pageImage courtesy of Wikimedia Commons.

Learn more about The Campaign for .nyc on our wiki pages.

Filed August 22nd, 2013 under Internet of Things, Domain Name, Civics

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