old-vs-new-2.JPG­September 25, 2008, New York - City TLDs are a “potentially” explosive media development. With the ICANN having approved a New gTLD policy this past June, global cities will soon be sporting sexy Internet names - .paris, .berlin, .ven, and my favorite .nyc. And new ideas about the role of the Internet “might” soon show themselves.

But note the troubling “potentially” and “might” earlier in the preceding  paragraph. We run the risk of this new medium being ineffective or appropriated and consolidated by the old, unless we can get lucky - good luck with that - or get organized to support the concept of a community controlled medium. This post is a beginning thought about why little attention is given to city-TLDs as a medium:

  • A Medium? - Most probably don’t imagine it as a medium. While it clearly meets the classic definition of a communications medium - store and transmit information - in its dominant .com form it has been perceived as merely part of a name.
  • Fighting The Last War - Too many of the really smart media critics have become dedicated, life-long, big media busters and are busy fighting the Industrial Media War, re-imagining and re-building its Maginot line.
  • TLDs are Old Hat - SEO-types think TLDs are old hat. SEO comes from Search Engine Optimization, a huge new business that will probably suck up a lot of the discarded brains from Wall Street. They try to figure out how to sell on the net focusing on the role of Google and its dwindling competitors. The SEO types say - “Who cares about TLDs, just use mini-urls.”
  • Doomed To Failure - At ICANN meetings you’ll find many who want to to see the Verisign Empire crushed, and feel any TLD that won’t dislodge the .com TLD from its dominant position is useless and a failure. 

You agree? (Commons photo courtesy of Erica Marshall.)

Learn and contribute to The Campaign for .nyc on our wiki pages.

Filed September 25th, 2008 under City-TLDs, Competition, Media Coverage, Rant, Presentation

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